Segmatic Branding and Identity

Segmatic is a digital performance marketing agency based in Dublin, Ireland with offices globally. 

The creative team were tasked with establishing a brand identity that reflected the character of the agency as well as providing a clear and informative platform for the user to navigate. The combination of organic and digital elements allowed us to create a visual language capable of representing complex concepts, while also referring to the human-element of the professionals behind Segmatic and the the clients that use the service. 

My role in this project included design research, branding and illustration, website design and merchandise design. 

Credits: Lead Designer: Darren O’Driscoll | Designer: Bronte Messam | Designer: Gearoid O’Dea