Xero Annual Report 2022

In the year ending 31 March 2022, Xero began using integrated reporting to share financial and non-financial details of our performance within the Annual Report. The Xero global theme for 2022 was ‘fresh perspectives’.

The creative team were tasked with ideating a concept for the Annual Report using this global theme as a creative lens. We came up with the idea of 'openness' to help communicate important information to the market and to represent the full value of Xero.

Working with an in-house paper artist, as well as an art director, photographer and designer, we created vibrant visual metaphors to communicate 'openness' and 'fresh perspective'. My role included initial concepting, co-leading the design and layout, illustration, and remote art direction of the paper-craft shoot (located in Melbourne).

Credits: Creative director: Pete Montgomery | Senior designer: Sandi MacKecknie | Designer: Bronte Messam | Art director: Sloane Dougherty 

Lead Paper Engineer: Magda Ksiezak | Paper Engineer: Benja Harney | Designer: Hannah Boekhorst | Photographer: Nic Song

Lead Producer: Debbie Hehenkamp | Producer: Emma Grey | Photography Producer: Lauren Billingham

Process