Xero Annual Report 2023

The 2023 Annual Report responded to Xero’s global theme of Smarter, faster stronger. I translated the theme into the design concept of ‘Continuous improvement’ for our financial reports. ‘Continuous improvement’ reflects Xero’s ability to constantly innovate and evolve, staying ahead of the curve to deliver real value for our investors.

This design direction focuses on the energy and efficiency of our customers, partners, and Xeros - the way they power our momentum and enable us to achieve real results at speed. With a strong customer focus, the creative execution used large, energetic photography to showcase this momentum. 

I took the lead in creating this document, collaborating with a photographer and mentoring a junior designer to achieve the final result. My role included initial concepting, presenting concepts and developments, leading the design and layout, and art direction.

Credits: Creative Director: Pete Montgomery | Designer and Art Director: Bronte Messam | Junior Designer: Krysana Chhiba | Photography Art Director: Natalie Lee | Photographer: Hugh Davies

Lead Producer: Rees Ray | Photography Producer: Lauren Billingham